A wagon manufacturer in Holland before World War II.

Our Story

During the early 1940s, our founder Bob Lodder’s grandfather, Cornelius, built transport wagons for farmers in the Dutch province of Friesland. His passion was helping to connect farmers and their goods with local consumers—from farm to table. Sadly, Cornelius’s dream was extinguished by Nazis during World War II, who seized his business to support their war efforts.

Friesla’s Founder & President interacting with Butcher Solutions’ Owner in front of the end of a white module in production at Friesla’s manufacturing facility.

Seventy years later, Friesla’s team is re-establishing the connection that inspired Cornelius: the farm-to-table link between farmers, goods, and our local communities.

During the late 1960s, there were nearly 10,000 slaughter facilities in the U.S., or roughly three per county. Over the 60 years since, the meat processing industry has consolidated. Corporate meat processing operations grew larger and more commercialized. Struggling to compete and remain profitable, small farmers were driven out of business. Thousands of localized slaughterhouses were decimated. As reported by the USDA, there were only 2,850 livestock slaughter facilities in the U.S. in 2024—less than one per county.

A lone black beef cow standing in a dry field in Wyoming.

Local farmers, the backbone of American agriculture, fell secondary to the rise of large-scale meat processing operations. The agricultural landscape changed, and not for the better.

To stay in business, farmers began traveling long distances with their animals to regional slaughterhouses. The trips stressed animals and affected meat quality. Farmers sacrificed profits due to increased transportation costs and wasted time. They bore the stress of scheduling with large abattoirs, sacrificing autonomy in their operations for the unpredictability of regional slaughterhouses. Consumers, once nourished by fresh, high-quality local meat, were disserved by mass-produced meat and little idea where it came from.

A tan Friesla Modular Meat Processing System setup for Producer Partnership in Montana

The farm-to-table connection, diminished by corporate commercialization over the past half decade, is worth restoring: for our farmers, ranchers, communities, animals, and environment.

At Friesla, our mission is to equip meat producers, processors, and entrepreneurs with the tools to take back control of local meat processing—on their terms, time, and site.

Our vision is strong families, thriving communities, and a country where freedom and opportunity—to independently produce and process safe, trustworthy meat—endure and grow.

The COVID-19 pandemic exposed the vulnerability of large, consolidated meat packing plants. Our purpose is to help you create the alternative.

Together, let’s get started.